Brian Hood is a producer and mixer known for his work with bands like Gideon, Sworn In, and The Crimson Armada, as well as for his drum editing work on The Devil Wears Prada’s seminal Zombie EP. Outside of his client work, Brian is the founder of the popular business blog Six Figure Home Studio and the creator of the comprehensive online mixing course, From Shit to Gold.
In This Episode
Brian Hood joins the URM crew for a deep dive into a topic that’s just as important as your mixing chops: the business of running a studio. He kicks things off by explaining how he first set his prices and details the crucial transition from charging as a commodity (a simple per-song rate) to pricing based on the unique value you bring to a project. The guys discuss why keeping your overhead insanely low is the key to survival and how to use supply and demand to know when it’s the right time to raise your rates. This isn’t just about spreadsheets, though; they get into the vital importance of self-confidence, people skills, and continuous self-education. It’s a killer conversation about building a sustainable career by focusing on your personal brand, providing insane value, and surrounding yourself with the right people—essential stuff for anyone looking to go from hobbyist to pro.
Products Mentioned
- From Shit To Gold Mixing Course
- Six Figure Home Studio Blog
- How to Win Friends and Influence People by Dale Carnegie
- A Recording Studio Website (Free Course)
Timestamps
- [1:13] Why Brian created the Six Figure Home Studio blog
- [3:30] The importance of providing value in online education
- [5:43] Why consistency is the key to improving your mixing skills
- [8:20] The story of Joey Sturgis recording Brian’s old band
- [14:41] How to approach setting your prices when you’re starting out
- [20:25] The genius of keeping your overhead as low as possible
- [22:41] Pricing as a commodity vs. pricing based on your unique value
- [25:02] How a producer working from a home studio can make a killing on #1 records
- [27:38] Using supply and demand to raise your prices
- [29:26] The concept of “positioning” yourself in the market
- [32:42] People skills are just as critical as your audio skills
- [34:38] Joel’s story about overcoming crippling shyness
- [39:47] How imposter syndrome and a lack of self-confidence can kill your business
- [41:29] Bands can smell insecurity from a mile away
- [45:44] The power of word-of-mouth and letting your work speak for itself
- [51:34] Why self-education outside of audio is a common trait among successful people
- [56:44] You are the average of your five closest friends
- [1:04:02] The mindset of over-delivering and providing 3x the value to your clients