Steven Slate is the founder of Slate Drums and Slate Digital, companies whose products have become staples in modern music production. His career began in the mid-2000s when he started creating custom drum samples for top-tier mixing engineers after famously sneaking into industry parties to hand out his demo CDs. This hustle led to the public release of Steven Slate Drums, which quickly became an industry standard. He later partnered with developer Fabrice Gabriel to launch Slate Digital, focusing on creating high-quality software emulations of classic analog hardware, with iconic plugins like Trigger, FG-X, the Virtual Console Collection (VCC), and the Virtual Mix Rack (VMR). He has also developed hardware like the Dragon compressor and the Raven touchscreen console.
In This Episode
Steven Slate joins the podcast to share the story of how he went from handing out drum sample CDs at industry parties to building a full-blown audio empire. He gets into the intense work ethic and dedication it took to get his companies off the ground and discusses how his passion for solving real-world studio problems led to groundbreaking plugins like FG-X and the Virtual Console Collection. A big chunk of the conversation is dedicated to the ongoing hardware vs. software debate, where Steven shares his experiences convincing old-school engineers to embrace the box and gives a peek into the tech behind his Virtual Microphone System. He also dives into the parallels between audio mixing and his other passion—barbecuing—and explains why workflow tools like Batch Commander are the unsung heroes of creativity. The guys also discuss the importance of taking breaks to stay inspired and how to deal with the inevitable online hate that comes with success. To wrap it all up, Steven offers some solid, actionable advice for young producers trying to make their way in today’s music industry.
Products Mentioned
- Steven Slate Drums
- Slate Digital Trigger 2
- Slate Pro Audio Dragon
- Slate Digital FG-X
- Slate Digital Virtual Console Collection (VCC)
- Slate Digital Batch Commander
- Slate Digital Virtual Mix Rack (VMR)
- Slate Digital Virtual Microphone System (VMS)
- Avid Pro Tools
- Steinberg Cubase
- Apple Logic Pro
- PreSonus Studio One
- Kemper Profiler
- Antares Mic Mod
- Shure SM57
- Neumann U 47
- Telefunken ELA M 251E
- Peavey 5150/6505
Timestamps
- [0:03:49] How barbecuing is just like the audio industry
- [0:06:08] The relentless work ethic required to launch a brand
- [0:07:18] The story of sneaking into Grammy parties to hand out drum sample CDs
- [0:10:04] The importance of rolling with unexpected opportunities
- [0:12:32] The timeline from handing out CDs to launching Steven Slate Drums
- [0:15:35] How the loudness wars inspired the first Slate Digital plugin, FG-X
- [0:17:14] The origin of the Virtual Console Collection (VCC)
- [0:20:16] How Steven deals with online hate and negativity
- [0:22:33] Creating products that solve problems customers don’t even know they have
- [0:25:19] How efficiency tools like Batch Commander can save months of your life per year
- [0:29:31] Why the specific DAW you use doesn’t really matter
- [0:34:21] The hardware vs. software debate: “Making music is sexy, debating the tools isn’t”
- [0:36:01] Why some hardware owners are threatened by realistic software emulations
- [0:39:10] The Kemper Profiling Amp and converting tube amp purists
- [0:47:20] Why taking breaks is crucial for creativity
- [0:48:07] The frustration of management not understanding a producer’s need for downtime
- [0:50:52] The concept behind the upcoming Virtual Microphone System (VMS)
- [0:56:37] Steven’s two key pieces of advice for aspiring producers
