George Lever is a UK-based producer, mixer, and engineer known for his work with groundbreaking artists like Sleep Token, Loathe, Wovenwar, and He Is Legend. Operating out of his G1 Productions studio, he’s recognized for crafting immersive and dynamic modern metal records that push creative boundaries while maintaining massive sonic weight.
Check out George Lever on Nail The Mix with Loathe
In This Episode
George Lever joins the podcast for a super insightful deep dive into the mindset and workflow of a modern producer. This isn’t about compressor settings; it’s about the stuff that actually gets you from the bedroom to making records that matter. George gets real about establishing a productive daily routine (including his attempt at the 5 AM club) and the importance of setting boundaries with artists from day one. He shares his approach to building the crucial trust that allows him to have real creative input, discussing the fine line between being a friend and being an authority figure. They also explore the psychology of vocal production, why he taught himself to sing to better communicate with artists, and how to combat the “option paralysis” that comes with modern tech. It’s a killer conversation about the business savvy, emotional intelligence, and disciplined habits required to build a sustainable career in music production.
Products Mentioned
- Empirical Labs Distressor
- Valhalla DSP Plugins
- Logic Pro
- Waves GTR
- Celemony Melodyne
- Antares Auto-Tune
- Guitar Pro
- EverTune Bridge
- Floyd Rose Tremolo System
Timestamps
- [02:39] The 5 AM club for producers
- [11:00] How a committed relationship established his work routine
- [12:42] Why multitasking is a destructive myth
- [26:13] The debate over being friends with the bands you work with
- [28:26] Establishing authority from day one to avoid problems later
- [33:55] How to build trust when you’re just starting out
- [37:35] Matt Good’s trick: showing an idea instead of telling
- [43:30] A crazy story about a band demanding a refund 18 months later
- [46:04] The business consequence of unhappy people: they have big mouths
- [57:57] Why the podcast focuses more on mindset than compressor settings
- [1:12:48] The importance of believability in a vocal performance
- [1:15:03] How to deal with a technically great singer who sounds “beige”
- [1:17:31] Why George taught himself how to sing to become a better producer
- [2:22:39] The negative impact of tech: option paralysis and the decline of songwriting fundamentals
- [2:23:51] How computers have stopped bands from jamming and connecting with their music
- [2:33:57] Getting the massive guitar tone on Sleep Token’s “Sundowning”
- [2:37:08] The key to the dynamic Sleep Token vocals: automation, not compression
- [2:40:42] His technique for tuning guitars without an EverTune
- [2:41:35] Why you shouldn’t mix into a master bus limiter if you want dynamics
- [2:46:59] How Adam “Nolly” Getgood taught him to tune drums