Tag: joey sturgis

Do you get the credit you deserve?? [ The Career Builder Show ]

How to get your name in the credits

Your credits are EVERYTHING in this industry! What you’ve done and who you’ve done it for define who you are, so it’s absolutely essential that you get the credit you deserve– but as some of you have probably found out, that’s not always easy… whether it’s clients with big egos, difficult labels, or a simple miscommunication, it can be an uphill battle to get properly credited for the work you’ve done.

In this episode of The Career Builder Show, Joey Sturgis dishes out some practical advice on how to get the credit you deserve and see your name in the liner notes of an album.

Get the album credits you DESERVE! [ THE CAREER BUILDER SHOW ]

Your credits are EVERYTHING in this industry! What you’ve done and who you’ve done it for define who you are, so it’s absolutely essential that you get the credit you deserve– but as some of you have probably found out, that’s not always easy… Joey Sturgis explains how to make it happen on YOUR next session!

The first thing you’ll need to understand is what you actually did: were you the engineer, the mixer, the producer, all of the above, or some combination of them?

Why does this matter? Because this is one of the most important ways that people will discover you. Think about it: how many times have you heard a slamming mix, said “Holy crap, who did this?!” and instantly looked it up on AllMusic? Every band, label and manager does this just like you do, and you want YOUR name to be the thing they are looking up.

Once you have a handle on that, you’ll need to practice the fine art of negotiation to make sure your name actually ends up in the credits (properly spelled!) Because the unfortunate reality is that nobody really cares about you and your credits, so you have to be your own advocate.

This is a delicate balance: you’ve got to push hard enough to make yourself heard and get what you deserve, but at the same time understand that there are times when it’s better to let it go for the sake of preserving your industry relationships– and as Joey explains, it’s not always easy to know which is the right course of action.

There’s a ton more to be said on this topic, but hopefully this gets the gears turning in your head- and the sooner you start thinking about this stuff, the sooner you’ll see your name in the liner notes!

Nail The MixNail The Mix is our online mixing school that gives you REAL multi-tracks from REAL bands, plus a mixing class from the producer who recorded it. Past guests include Periphery, Gojira, Meshuggah, Machine Head, A Day To Remember and Bring Me The Horizon. Join now for instant access!

Why you DON’T need to advertise your studio! [The Career Builder Show]

THIS is the most effective marketing tool any producer can have!

If you’re thinking about running Facebook or Google ads for your studio… STOP! Because the cold truth is that the single most effective way for producers to build their name, get new clients, and climb the ladder of success is WORD OF MOUTH, not advertising.

You might be thinking, “But I see your ads all the time!! If you guys use them, why shouldn’t I use them too?” The difference is that we are a company that sells a PRODUCT, and you are an individual who is offering a creative service – and these two categories play by completely different rules.

Why you DON’T need to advertise your recording studio [ THE CAREER BUILDER SHOW ]

There’s ONE thing that dwarfs everything else when it comes to getting new clients for your studio: word of mouth! Joey Sturgis breaks down exactly why it’s so important, and how to generate word of mouth for YOUR studio.

Joey Sturgis explains why word of mouth is SO important for producers, and how it was the key to his own career taking off the way it did

Advertising is great for products, or for services where the person providing the service is basically interchangeable and disposable like say house painters or ambulance chasing lawyers. But producers aren’t disposable! We want our clients to choose us based on our unique creative ideas, not because they Googled for “recording studio Orlando” and clicked on the first thing they saw… how good of a client do you think THAT person is going to be? Are those REALLY the kind of people you want to be going after?

Think about it: have you EVER heard a top producer say “I owe all my success to this one Google Adwords campaign I ran years ago!!” No, you haven’t – it’s ALWAYS something like Joey’s story in the video: “Well, I did this one album and everybody loved it, they looked up who recorded it, then they started calling me!” Because THAT is how this business works – it’s about doing great work, and building relationships NOT running ads.

So if you’re looking to build your career as a producer, that’s where you should be focusing – anything else is a distraction!

Nail The MixNail The Mix is our online mixing school that gives you REAL multi-tracks from REAL bands, plus a mixing class from the producer who recorded it. Past guests include Periphery, Gojira, Meshuggah, Machine Head, A Day To Remember and Bring Me The Horizon. Join now for instant access!