Producer and mixer George Lever has worked with some of the most forward-thinking bands in modern metal, including Loathe, Sleep Token, and Wovenwar. He’s also a staple of the URM community, known for his in-depth YouTube content, Nail The Mix sessions, and insightful Mix Rescues that help developing producers level up their game.
And we’ve been fortunate enough to have him on Nail The Mix more than once:
In This Episode
George Lever is back for a deep and philosophical chat about what it really takes to succeed in the audio world. He and Eyal get into why the idea of a “saturated” market is a myth, breaking down the rare combination of work ethic, aptitude, and people skills required to make it. George discusses the mental battle against the “stop now” voice that tells you to cut corners, and how that same discipline applies to everything from renovating a studio to finishing a mix. They explore why progress only comes from action and learning from mistakes, and why beginners often get sidetracked by “advanced” tricks instead of nailing the fundamentals. This episode is less about specific plugins and more about the mindset, self-awareness, and relentless drive needed to build a real career—a must-listen for anyone serious about the craft.
Products Mentioned
Timestamps
- [2:44] Why George thinks you can’t teach ambition or grind
- [5:51] Why the idea of an “oversaturated” audio market is bullshit
- [6:25] The unique market impact of Joey Sturgis in the 2000s
- [12:59] The two things you can’t learn: grind and aptitude
- [13:36] Respect for the military mindset and the comfortability with suffering
- [18:24] Fighting the internal “we can just stop now” voice
- [22:29] Why creative work doesn’t trigger the same procrastination impulse
- [26:16] George’s “run face-first into the wall” method for getting things done
- [30:30] Is it better to talk about a production change or just do it?
- [34:32] Why being afraid to make mistakes holds young producers back
- [37:13] A real-world story of a technical f*ck-up during a drum session
- [40:47] Why do beginners obsess over parallel compression and mid-side EQ?
- [49:31] Debunking audio myths that originated in the analog era
- [56:23] Why real drums can be a shock after only working with samples
- [1:03:41] The hard lesson of accepting that other people don’t think like you
- [1:07:31] The philosophical loop: can you ever be truly understood by another person?
- [1:12:14] How to provide real value and become irreplaceable as a producer
- [1:22:27] The unexpected challenges of renovating a studio for video content