As one of the most in-demand producers in modern heavy music, Will Putney has amassed a massive discography from his Graphic Nature Audio studio. He’s known for bringing a raw but polished sound to bands across the spectrum, including Body Count, Every Time I Die, Knocked Loose, The Acacia Strain, Norma Jean, and his own projects, Fit For An Autopsy and End.
In This Episode
Will Putney hangs out to talk about the real-world hustle of building a production career from the ground up. He gets into the importance of prioritizing experience and exposure early on and shares how he got his start working under producer Machine. Will breaks down why technical skill alone isn’t enough, emphasizing the unteachable art of understanding a genre’s culture—knowing what makes a band cool, what will connect with fans, and how to make decisions that serve the art form. He also discusses how his personal music tastes have evolved, the mindset required to avoid burnout during insane schedules, and the long-term value of investing in people to build a killer studio team. This is a super insightful look at the blend of artistic sensibility, business savvy, and sheer grind required to make it in today’s music industry.
Products Mentioned
Timestamps
- [8:50] Adapting his studio to shrinking budgets in the early 2010s
- [13:24] Why it’s just as hard for bands to get noticed now as it was 40 years ago
- [19:00] The mindset of prioritizing exposure over money in his early career
- [22:04] The hard truth about working your way up vs. expecting to work with your favorite bands
- [28:38] Why he prefers to hire interns with no prior studio experience
- [34:04] The unteachable skill: Understanding the culture of a genre
- [37:36] Why even the biggest producers can fail when working with metal bands
- [39:47] The critical importance of cultivating your personal taste
- [43:37] How his personal music library has evolved away from the metal he produces
- [46:07] Why staying educated on current scene trends is part of the job
- [51:47] Dealing with creative burnout and how he hit the reset button
- [58:13] Surviving the insane, non-stop recording schedule of 2019
- [1:03:04] The “Burger King band” phenomenon: Why some bands stay together out of fear
- [1:07:07] Dropping out of his biomedical engineering degree to work with Machine
- [1:09:37] What he looks for when bringing on new interns
- [1:14:14] The long, slow process of investing in and building a reliable studio team
- [1:25:24] Why no editing technique is “off the table,” even for raw-sounding music
- [1:28:49] His process for choosing amp, cab, and mic combinations for guitar tones
- [1:32:08] Using a band’s live take to create a natural-sounding tempo map
- [1:39:39] The danger of over-mixing and creating problems that don’t exist