EP 278 | Jesse Cannon

EP 278 | Jesse Cannon

Jesse Cannon is a producer, mixer, mastering engineer, author, YouTuber, and podcast producer. He’s worked with The Cure, Misfits, Saves the Day, and countless others. The New Abnormal is his current podcast endeavor and you can catch him on his Musformation YouTube channel where he’s teaching musicians how to grow their fan base from 0 to 10,000 fans.


2:12 – Health talk

9:03 – YouTube and online learning

18:43 – How bands get signed to labels today

27:18 – Jesse’s podcast work and networking techniques

39:40 – Reactivity vs. proactivity vs. outreach

1:00:42 – Knowing the business side of things

1:17:55 – Self-help books and continued learning

1:25:27 – Engagement on social media

1:37:36 – Podcast studios and prepping for episodes 

1:52:57 – Advice for starting a podcast

Jesse’s YouTube Channel

Jesse’s Website

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